 Since
founding Creative Promotions in 1996, we have been privileged
to partner with Christian radio and promote well over 160 songs
that have charted on national charts published by the CCM Update,
Christian Radio Report (CRR), Radio & Records (R&R),
the PDAdvisor and the Christian Radio Weekly.
Creative Promotions has a strong list of clients we have represented
including Spring Hill Music (Scott Krippayne, Al Denson, The Martins,
Babbie Mason), Discovery House Music (Matthew Ward, Damaris Carbaugh,
Calvin Hunt) , Integrity Music (Paul Baloche, Newsong, Lincoln Brewster, Lenny
LeBlanc, Don Moen), Maranatha! (Praise Band, Promise Band), M2.0
Communications (Michael Card, Brooklyn Tabernacle Choir, Cheri Keaggy),
INO Records (Sara Groves), Curb Records (Jamie Slocum, Natalie Grant, Jim
Witter), Doxology Records (Alan Asbury, Joel Engle) CFN Music, PDI Music (now Sovereign Grace Ministries), Ministry
Music (Dallas Holm, Dick & Mel Tunney). We have also had the chance to
represent many artists independently including River, Go Fish, John Chisum,
Ray Boltz, Steve Bell and more!
What Christian radio formats do we
promote to and partner with?
Since its inception, the main focus of our radio promotion has been to
Inspirational stations. In early 2006, we expanded our focus to include
promotion to the Christian AC format through a partnership with AC radio
veteran and former Christian Radio Weekly Managing Editor, Jim Veldhuis.
This growth has allowed Creative Promotions to assist a broader range of
artists and labels while maintaining our commitment to focus. I will
continue our strong focus on Inspirational radio and Jim Veldhuis will
focus on the AC format. [Read
More]
What makes our radio promotion unique?
In the past few years it has become evident that it takes more than
phone calls and faxes to promote a new single to Christian radio,
regardless of the format. Though following up with programmers is
still the cornerstone of any promotion to radio (you can't develop great
relationships through e-mail), Creative Promotions has developed creative
and cutting edge strategies using today's multimedia and Internet
technologies to help introduce a new artist and/or single to Inspirational
radio. Through our new partnership with Jim Veldhuis, we will be
able to bring these strategies in support of our promotion to AC radio.
What stations do we include in our promotion
packages?
The goal of our radio promotion is to work closely with the
Inspirational and AC reporting
stations in order to help a song move up the national Christian radio
charts, currently published by the
Christian
Radio Weekly, and Records & Radio (R&R).
Our promotion to the AC format also includes follow-up and
promotion to 40 priority non-reporting AC stations. We will include
promotion to approximately 40 non-reporting Inspirational for an
additional fee.
We also work to make sure all non-reporting stations in our database
receive each new single (depending upon format). We have developed
strategies and partnerships that can make this as cost effective as
possible including the utilization of new Promo Only and Digital Media Distribution
Systems (DMDS).
If you would like more information on how Creative Promotions can
assist you with your radio promotion needs, contact Wendell Gafford at
wendell@creativepromotions.net or call (616) 248-4175.
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