A note from Wendell Gafford, President and Founder of Creative Promotions:

Since launching Creative Promotions in 1996, we have felt it was important to have focus.  Instead of trying to promote singles to many different formats, we have kept our focus on the Inspirational radio format.  Though we have done this for a number of different reasons, the main two have been; 1) My background in radio as a music programmer and program director is in the Inspirational format.  2) I have felt it was important to focus my complete attention on one format.  With 160 national Top 20 singles in the past decade, I believe I made the right decision. 

However, there have been many requests over the years for Creative Promotions to expand to include the Christian AC format.  I knew for this to happen, it would mean developing a partnership with someone who had the respect of the Christian radio industry and a strong background in the AC radio format. 

In early 2006, Creative Promotions began a new partnership with Jim Veldhuis is handling our radio promotion to the Christian AC format. 

Jim Veldhuis has been in the Christian music and radio industry for over 20 years. He did mornings at WHME/South Bend IN, and subsequently launched WHPZ (The Pulse) in South Bend.  He was also PD and morning show host at KBIQ/Colorado Springs CO for over 3 years, until the launch of Christian Radio & Retail Weekly, a trade publication, where he served as Managing Editor since its' inception, through September '05.  Along with his new focus on AC radio promotions, he is currently working with and consulting both Billboard Radio Monitor, and Musicrypt Digital Media Delivery Service.

In this partnership with Jim Veldhuis, Creative Promotion is able to expand and include radio promotion to the AC format without compromising our desire to have focus.  I will continue our focus on the Inspirational radio format while Jim will be able to focus his attention on the AC format.  Together, we will be able to offer artists and labels focused radio promotion all under "one roof."  Why is this focus so important?  Because at the end of the day, we realize that our goal is to help artists and labels partner in a solid relationship with Christian programmers and the stations they represent.  We will continue our strong relationship with Inspirational programmers while Jim builds on the many relationships he already has with his fellow AC programmers.  It's through these relationships that an artist or label has the opportunity to begin impacting Christian radio.

Please note that we are just beginning to move forward with our promotion at AC radio.  Much of the Creative Promotion's Web site reflects our continued impact at Inspirational radio.  In the days to come, we will be incorporating our expanded focus at AC radio throughout our Web site and hope that this can be a great resource for Christian AC programmers, just as it has been for Inspirational programmers.

If you have questions or would like to find out how Creative Promotions can help you promote your music and ministry to today's Inspirational and AC radio, please contact me at wendell@creativepromotions.net.